Sun Valley - Founder & History

Hans & Frieda Nogler

„Who higher rises, further sees.
Who further sees longer dreams”
Quote: Walter Bonatti (alpinist)

Papi Hans


It was 1956 when our beloved father opened the Hotel Sun Valley.

As multiple ski champion in Italy and abroad, Hans Nogler left his beloved mountains to become a respected ski instructor in the American resort of Sun Valley – Idaho.
With his home at heart, he returned to Selva di Val Gardena in 1956 and fulfilled his dream of opening a hotel in one of the most beautiful places in the Dolomites.
A little paradise of hospitality, warmth and sympathy.

“From his mountains he got the love for the sport and the desire to create something great and to be passed on to us”

Even today, our dad is the soul of the Hotel Sun Valley, you can feel his strength, passion and vision.

Mama Frieda,


the author of the masterpiece of Hotel Sun Valley.
Together with our dad Hans she dedicated her whole life to this wonderful job, which gave her back the chance to always stay in contact with people, with guests… with friends.

She is the soul of the house and still supports us with her passion, her entusiasm and her charm.

A lifetime full of sacrifices for both of them in order to fulfill their dream: Hotel Sun Valley!
Two persons living as one, always present and with the goal to only give the very best to their guests through their passion, experience, but most of all through their huge heart.

We would like to dedicate a space in our small universe to our parents, who began our history many years ago. Now it's us, Susy and Simonett, together with Sergio, Fabio, Filippo and Serena to carry on the heritage.

Dedicated to our parents with love.